2022 atlanta hawks Playoffs hype video

As the Creative Director and Scriptwriter, I aimed to infuse Atlanta culture into a powerful playoff hype video, featuring rapper Killer Mike. The video opens with the question, "Who is Atlanta?" reflecting the season-long debate from fans and media questioning the Hawks’ true identity and playoff potential. The video aimed to answer those questions, showcasing the team's grit, pride, and connection to the city.

Role(s): Creative Director x Scriptwriter